Price follows the number of things that have to be made findable. A one town electrician and a four site contract packer are not the same job, and no honest quote pretends otherwise.
Search work is hours applied to surfaces. A surface is anything a buyer or a machine reads about you, so a website page, a Google Business Profile and a supplier directory entry each count as one.
A Wakefield sole trader has perhaps six surfaces. A distribution operator running three sites and five services can hold sixty. The hours scale with that count and the price scales with the hours.
Any supplier quoting a district wide going rate before counting your surfaces is quoting from habit. That is the reason no market average figure appears anywhere on this page.
Mechanism, not a rate card MECHANISM
| What you have | Effect on the hours |
|---|---|
| One trade, one town | Lowest. One service page and one profile carry almost everything |
| Several distinct services | Rises. Ambient storage and contract packing need separate pages |
| More than one depot | Rises. Each site needs its own profile, page and matching address |
| No access to the website | Rises sharply. Work has to be specified, handed over and checked |
| Buyers are procurement teams | Rises. Verification and corroboration matter more than volume |
| Buyers are householders | Falls. Local visibility does most of the work |
Read the table as a shape rather than a quote. It explains why two Wakefield firms of the same turnover get different numbers.
Website access deserves the emphasis it gets here. Where a site is locked behind an agency nobody can reach, every change becomes a specification document plus a chase, and the same fix costs several times what it should.
This is the smallest sensible commitment and the usual starting point. It answers one question, which is whether anything on your current position is worth paying to change.
Firms that want proof before a monthly commitment start here. The output is a document with dates on it rather than a subscription.
Ongoing work sits at this floor because a smaller month cannot contain enough hours to ship anything. Below the floor the deliverable degrades into a report, and reports do not move rankings.
A single trade in a single town usually sits at the floor. A multi site operator sits above it, for the reasons in the table above.
A business with no website access, no capacity to answer enquiries and no clear service definition is not ready to spend on search. Fixing those first is cheaper than paying someone to work around them.
I will say so where it applies. Taking a retainer from a firm that cannot use it is a short engagement and a bad reference.
A month of work is a small budget spent in a fixed order. Fixing what is broken comes before publishing anything new. New pages inherit whatever is wrong underneath them.
The usual order runs technical repair, then one or two service pages, then the local and entity work that makes both retrievable. Depot listings and company facts sit in that last block.
Reporting takes a small share and produces no ranking on its own. A month spent mostly on reporting is a month that bought a document.
Ask any supplier for the split between shipped work and reporting. The answer tells you what the fee is really buying.
Skilled trades in this district split into two very different businesses. A domestic electrician competes on local visibility and reviews, while an industrial one competes on being the firm a facilities manager can verify.
The second job is closer to the haulage work than to the domestic version. Racking, loading doors, refrigeration and forklift servicing are all bought by people who need certainty rather than a nearby postcode.
So the sensible question is not what trades pay. It is which of the two businesses you are actually running.
The two prices published here are £400 for the fixed fee Sprint and £600 per month as the retainer floor. Any figure quoted for the wider market would be a guess, so none appears on this page. What a specific firm needs depends on how many services and sites it is trying to make findable.
A single trade in a single town has one service and one area to make clear. A distribution operator usually has several distinct services, more than one site and a longer buying process. More surfaces to fix means more hours, which is the whole of the price difference.
Below a certain level the only honest deliverable is a report, and a report changes nothing on its own. Cheap retainers tend to buy monitoring rather than shipped work. Paying less for advice you then have to implement yourself is a real option, provided it is described that way.
Multiple sites add work rather than a surcharge. Each site needs its own verified profile, its own page and its own consistent address, so the hours rise with the count. The rate does not change.
The pricing page carries the comparison table, what each price includes and what neither of them promises. This guide sits in the distribution and trades room alongside the rest of the material for this sector.